Tom Wood
Tom Wood embarked on a digital evolution, harnessing the power of a composable commerce ecosystem to construct their new e-commerce platform which reflects their commitment to innovation and scalability.
- Brink Commerce API
- Algolia Search
- Business Central
- Voyado CRM
- Contentful CMS
When a brand is defined by craftsmanship, every touchpoint matters. Tom Wood, known for its refined Scandinavian aesthetic and modern takes on classic jewelry, needed a digital transformation that mirrored its physical artistry. To sustain its rapid growth, the brand required an agile, high-performing e-commerce solution—one that could scale globally while maintaining its design-driven philosophy.
Insights
Tom Wood has built a reputation for elevating traditional jewelry design with modern sensibilities. With international demand surging, the brand sought to refine its digital presence to better serve a global audience. Their previous e-commerce setup struggled to keep pace with the increasing complexity of their operations, requiring a flexible and high-performance solution. The challenge was clear: how could Tom Wood scale efficiently without compromising brand integrity or customer experience?
The decision to partner with Panagora was driven by their deep understanding of our unique challenges and their proven track record of delivering exceptional results. Their ability to provide valuable insights and challenge our existing systems aligned perfectly with our vision for growth. With Panagora as our strategic partner, we are confident that together we can revolutionize our e-commerce experience and take Tom Wood to new heights.
Idea
In their pursuit of a cutting-edge e-commerce platform, Tom Wood identified Panagora as the ideal partner. Panagora's expertise in fast-loading online stores and cross-border e-commerce, coupled with their renowned UI/UX design capabilities, made them the perfect fit. Together, they devised an innovative solution that leverages a best-in-breed ecosystem of partners. Brink Commerce engine was chosen for their scalable and reliable cart and order management, Contentful for robust content management, Algolia for lightning-fast search functionality, and Plytix for efficient product information management. Additionally, Microsoft Business Central 365 was selected to provide comprehensive ERP capabilities. Hosting the frontend solution on the AWS cloud infrastructure ensured optimal performance and scalability.
Impact
The collaboration between Tom Wood and Panagora, along with their best-in-breed partners, has yielded significant impacts. Tom Wood's e-commerce platform has been transformed into a seamless, user-centric experience that aligns perfectly with their brand values. The implementation of fast-loading online stores and advanced search functionality has improved customer engagement and satisfaction. Efficient product information management and comprehensive ERP capabilities have streamlined internal processes, enabling Tom Wood to scale operations effectively. The cloud infrastructure provided by AWS ensures reliable hosting and scalability, supporting the brand's ambitious growth plans.
By embracing this innovative e-commerce solution, Tom Wood has unlocked new opportunities for global expansion and strengthened its position as a leading luxury brand. The collaboration between Tom Wood, Panagora, and their best-in-breed partners exemplifies the power of strategic partnerships and the impact of leveraging cutting-edge technology to drive business growth.
