Oquim
Building a digital hub for a sneaker and street culture store, goes beyond just design. It requires a strategy that mixes branding, performance, and innovation and a deep understanding of Oqium’s vision. Read how we transformed the online store into a community-driven experience, unlocking the brand’s full potential and delivering an elevated shopping journey on Shopify Plus
Oqium is a lifestyle multi-brand store rooted in sneaker, fashion, basketball, and hip-hop culture, with locations in Rotterdam and Amsterdam. More than just a retail space, Oqium serves as a cultural hub. Fostering creativity, engaging the community, and curating a unique brand experience. As Oqium prepared to scale its global e-commerce presence, they needed a complete redesign of their Shopify store to overcome limitations in communication, performance, and content management. With Panagora’s expertise and Shopify Plus capabilities, Oqium set out to establish a seamless, high-performing, and immersive digital retail experience.
Insights
Oqium’s previous online store faced challenges that hindered its growth, including outdated design, poor performance, and limited flexibility for content and merchandising. The platform did not effectively support their brand storytelling, product releases, and expanding global reach. The site struggled to accommodate their vast sneaker and apparel assortment while maintaining a seamless shopping experience. As a dynamic brand in the sneaker and streetwear space, Oqium required a digital presence that reflected its cultural influence, allowing for rich storytelling, effortless navigation, and scalable international growth.
Idea
Our solution was to completely revamp Oqium’s online store, providing a solid foundation for performance, flexibility, and design expression. Built on Shopify Online Store 2.0 and Shopify Markets, the new store architecture enabled Oqium to create engaging content, launch exclusive product releases, and implement custom brand experiences effortlessly. We collaborated closely with strategic partners to enhance Oqium’s tech stack, ensuring deep integration across all business functions.
The redesign introduced a fluid, responsive interface that elevated the shopping experience while maintaining speed and accessibility. Custom client-specific solutions allowed Oqium to showcase its branding and storytelling across all pages, enabling the team to update content, onboard staff, and scale operations efficiently. With enhanced navigation, site-wide video integration, and optimized SEO, the new platform positioned Oqium as a leader in the global sneaker and streetwear market.
I am thrilled to express my utmost satisfaction with Panagora's outstanding work on Oqium's new website. Their expertise in web development is truly remarkable. The new site perfectly blends captivating visual design with seamless functionality, offering an intuitive user experience. Panagora's attention to detail is evident throughout, from the stunning graphics to the responsive animations. What truly sets Panagora apart is their ability to understand the essence of our brand and translate it into a digital experience that resonates with our audience. The website not only looks impressive but also effectively showcases our products and services. Panagora's professionalism and communication throughout the process were exceptional, keeping us engaged and informed at every stage.
Impact
With the launch of their new flagship online store, Oqium now has the capability to plan, expand, and execute product releases and marketing campaigns with ease. The redesigned platform empowers their team to publish rich shopping experiences, optimize community engagement, and drive global brand expansion. Enhanced performance metrics, including a 145% increase in conversion rates, illustrate the significant impact of the new platform.
By leveraging Panagora’s expertise in Shopify Plus development and e-commerce strategy, Oqium now delivers a seamless digital experience that reflects its cultural roots while meeting the demands of an evolving retail landscape.
Client benefits
- Conversion rate
- + 145%
- Flexible content management with
- Shopify Online Store 2.0
- Enhanced user experience with
- Sections on every page
