Bambuser
Video shopping has emerged as a powerful tool to bridge the gap between brands and their audiences, creating immersive, interactive experiences that drive conversions. Recognizing this opportunity, Bambuser partnered with Panagora to introduce a seamless, self-serve live shopping solution tailored for Shopify merchants.
The Bambuser Video Shopping app enables Shopify merchants to onboard the Bambuser platform and leverage one-to-many video streaming to create a differentiated shopping experience seamlessly on Shopify.
Insights
Bambuser has established itself as a leader in live video commerce, providing innovative solutions that enhance customer interactions. However, integrating its technology with Shopify had previously required extensive custom development for each merchant, limiting accessibility and adoption. With Shopify Plus growing rapidly, a scalable, user-friendly solution was needed to unlock new opportunities for engagement and revenue.
Panagora conducted a comprehensive feasibility study to assess the technical and business viability of bringing Bambuser’s video shopping experience to Shopify merchants. The initial discovery and research ensured a seamless integration that would lower the barrier to entry and streamline onboarding which is crucial for scaling on Shopify.
Idea
The solution was to develop a fully integrated, self-serve Shopify app that allows merchants to effortlessly implement Bambuser’s live shopping features. This app enables Shopify stores to:
- Broadcast live or showcase pre-recorded video with shoppable product cards.
- Engage customers in real-time with chat, polls, and interactive elements.
- Sync products directly from their Shopify catalog, ensuring a smooth shopping experience.
- Offer a frictionless add-to-cart experience, boosting conversions.
- Automate onboarding, reducing the setup time to less than a day.
By incorporating Shopify’s native billing system and automated product synchronization, the app eliminates the need for manual setup and custom integrations. Additionally, merchants benefit from a dedicated channel page that aggregates all live and past shopping events, enhancing customer discovery and engagement.
We’ve made Bambuser's shoppable video service simpler and available for all Shopify merchants. By collaborating with Panagora, we offer Shopify merchants a powerful tool that transforms the e-commerce experience, making it interactive, engaging, and conversion-driven.
Impact
The launch of the Bambuser Video Shopping App marked a significant milestone for both Bambuser and Panagora. This strategic move not only streamlined the adoption of video shopping for Shopify merchants but also strengthened Bambuser’s position as a leader in social video commerce. Merchants now have an intuitive, high-performing tool to drive engagement, increase conversions, and enhance customer relationships.
