DeMellier
Replatforming an award-winning handbag brand from Magento 2 to Shopify Plus.
- Magento 2 Replatform
- Shopify Plus
- Shopify Markets
DeMellier, a London-based handbag brand, is redefining luxury with a commitment to empowerment, craftsmanship, and social impact. As they looked to scale their global e-commerce presence, they needed a digital transformation that would match their brand’s potential. DeMellier stands for more than just beautifully crafted handbags; they embody integrity and purpose. With a rapidly growing customer base and an outdated Magento 2 platform limiting their potential, the brand sought a complete website overhaul. The goal was to create an e-commerce experience that not only reflected their high-end design ethos but also supported seamless scalability for international expansion.
Insights
Maintaining an outdated Magento 2 platform came with high maintenance costs, performance challenges, and limited flexibility. DeMellier’s online store did not reflect the full essence of their brand, and the user experience was not optimized for modern e-commerce best practices. The brand needed a highly functional, visually compelling, and conversion-optimized solution to support their ambitions.
The best parts of working with Panagora for this project have been: first the design team they had who could interpret and develop our very strong vision, second their ability to develop and launch a new website with no downtime and error free, and third their constant focus on ongoing optimisation, which is not common in the market.
Idea
Our mission was to re-design DeMellier’s site and migrate their entire e-commerce operation to Shopify Plus, leveraging the latest advancements in Online Store 2.0 and Shopify Markets. The new platform was designed to be fast, intuitive, and rich in brand storytelling. We implemented client-specific features such as monogramming, gift-wrapping, user-generated content, and pre-order functionality to elevate the shopping experience. Strategic integrations with Klaviyo, Gorgias, and Referral Candy ensured a seamless tech stack that enhanced customer engagement, retention, and operational efficiency. The end result was a high-performance, visually stunning online flagship store that provided a superior shopping experience while enabling long-term growth.
Impact
The re-platforming to Shopify Plus has empowered DeMellier to take full control of their digital storefront and scale their business with ease. Their new site enables effortless content management, supports international expansion, and optimizes sales and marketing strategies with enhanced localization capabilities. With the ability to showcase high-quality video content without performance trade-offs, DeMellier can now engage customers in a more immersive way while maintaining industry-leading site speed and accessibility. The transformation has positioned DeMellier as a formidable player in the luxury handbag market, ready to meet the demands of an expanding global audience.
Client benefits
- Page Load Time
- 2,7 seconds
- Revenue increase
- + 58%
- Bounce Rate
- - 50%
- Time on site
- + 36%
