The Mountain Studio

The Mountain Studio is a new brand founded by the entrepreneurs behind Peak Performance - Peter Blom and Stefan Engström - together with the famous ski wear professional Marcel Hirscher. They want to become a leading global category winner within their niche as a premium ski wear brand in the Alp region. Their target audience are people who spend most of their days out on the mountain – come rain come shine. Demanding as hell about their gear and clothes, but all sharing a common love of a mountain lifestyle. All their products are made with a strong belief in the latest technology, materials, design, craftsmanship and great attention to detail.

Our mission was to build a new store concept and update their digital flagship store on Shopify, using Shopify markets with localization on a single storefront. Our idea was to deliver a fast and visually rich flagship store with dynamic and flexible sections. Equipped with the possibility to add video content and with a superior backend and frontend interface that lets the client truly express their brand. We built a custom theme for a superior responsive solution, focusing on navigation, speed and an effortless shopping experience. The main goal was to boost sales, site performance, SEO and accessibility using a best practice approach that allows for a unique and distinct brand expression.

Launching their new flagship store based on Shopify's Online store 2.0 with Shopify markets means that the client can plan, expand, launch and scale their global business with high focus on marketing and business development. They can easily promote and expand their assortment, enable rich shopping and brand content on every page, onboard new staff members and enable sales, influencer and marketing activities. Moreover, they can easily showcase rich branded video content without any fear for site speed or bounce rate issues. Finally, with Shopify markets the client can enable full localization with fixed pricing, currency, VAT, languages, taxes and duties on one Shopify storefront.