Sjöstrand coffee
Re-platform from WooCommerce to Shopify Plus.

- E-commerce
- Platform Shopify
- Recharge app
- Klaviyo CRM
We re-platformed a coffee brand renowned for its iconic espresso machines, craftsmanship, and commitment to quality and timeless design.
Insights
Sjöstrand Coffee is a premium coffee brand designed for true coffee lovers. Engineered by Scandinavian craftsmen with an uncompromising focus on sustainability, Sjöstrand combines classic Italian espresso machine inspiration with cutting-edge innovation to create a modern design icon for the home.
However, their outdated WooCommerce setup hindered further growth. Creative constraints, poor performance, and operational inefficiencies made scaling challenging. Additionally, the existing multi-store setup failed to showcase Sjöstrand’s full brand potential, making a complete digital transformation crucial. To establish itself as a premium global coffee brand, Sjöstrand needed a new, scalable e-commerce solution.

We worked with Panagora for a new design and re-platform to Shopify. Right from the first design workshop until final delivery we experienced Panagora as a very professional partner. We are really happy with the final result, they managed to create exactly the feeling we were looking for both for design but also for the services we required. It’s a complete new e-commerce experience we now can offer our customers and we have Panagora to thank for that. We can not recommend Panagora enough.

Idea
Our mission was to migrate Sjöstrand to Shopify, modernize their tech stack, and create a high-performing, visually elegant online store. We built a responsive, fast, and seamless shop on Shopify that aligns with Sjöstrand’s refined brand identity.
The new shop enhances sales, site performance, SEO, accessibility, and best practices while allowing for unique brand expression and tailored solutions. Additionally, we integrated key strategic partners such as Recharge for subscription services, and Klaviyo for personalized marketing; creating a deeply connected and high-functioning tech ecosystem within Shopify.

Impact
With Shopify as their e-commerce platform and a tailor made custom theme, Sjöstrand is now equipped to scale as a leading coffee brand in its niche. The multi-language setup enables effortless expansion into new markets, while the improved infrastructure supports seamless content creation, marketing activities, and influencer collaborations. They can now publish rich branded content on every page, onboard new team members with ease, and showcase high-quality video content without compromising site speed or user experience.
Additionally, by integrating Recharge, Sjöstrand can scale its subscription loyalty program, enhancing customer retention and long-term growth.





Client benefits
- Average page load time
- From 4 to 1,8 sec
- Conversion rate
- + 102%
- Bounce rate
- - 16%
- Panagora starter-theme
- Optimizations sitewide
- Online store 2.0
- Sections on every page