Extra Butter

Extra Butter is a legendary New York City-based streetwear retailer with exclusive access to the world’s most sought-after sneakers. Renowned for setting the bar high in retail and lifestyle experiences, Extra Butter holds a unique position as a leader in the global sneaker community. With both online and in-store product releases, the brand attracts a discerning audience that demands excellence in products, services, technology, and overall shopping experience.

Our mission was to translate Extra Butter’s new brand platform into a cutting-edge digital experience that reflects its cinematic retail identity. We developed a visually immersive flagship store with a seamless release system, superior e-commerce functionality, and cinematic design elements throughout.

Built on a responsive and high-performance foundation, we ensured an intuitive navigation, exceptional site speed, and altogether an effortless shopping experience. The new flagship store enhances sales, site performance, SEO, and accessibility, while preserving Extra Butter’s distinct brand expression. Additionally, we partnered with Klaviyo to enable in-store raffles, while automating customer engagement through segmentation and optimized communication flows, positioning Extra Butter for high-growth success.

Extra Butter’s new flagship store has empowered them to expand, launch, and scale their business as a dominant force in the global sneaker community. They can now execute seamless product releases, promote and diversify their assortment, and create rich shopping and branded content across the site. The upgraded infrastructure allows for easy onboarding of new team members, enhanced sales strategies, influencer collaborations, and marketing campaigns. Most importantly, Extra Butter can now showcase high-quality cinematic video content without compromising site speed or user experience.