Replatform of a coffee company with the ambition to create the world's most beautiful coffee brand


Sjöstrand Coffee E-commerce, Platform Shopify

How we re-platformed a coffee brand known for their iconic espresso machines and their craftsmanship, quality and timeless design


Sjöstrand Coffee is the beautiful and sustainable choice that’s built to last for coffee lovers. Sjöstrand products have been engineered by Scandinavian craftsmen with an uncompromising focus on sustainability, creating great quality and taste. They find inspiration in the classic Italian espresso machines, combined with ground-breaking innovations, to create a modern style icon for your home. Their coffee capsules are crafted using the finest Arabica coffee beans from carefully selected coffee cooperatives. Sjöstrand needed a complete revamp of their old WooCommerce setup due to web design, performance, ecom operations and maintenance issues. Their old site with multiple stores did not simply reflect their true brand potential and performed poorly. Sjöstrand wanted to scale up their global ecommerce business and position themselves as a premium coffee brand for coffee lovers.


Our mission was to replatform to Shopify and revamp their legacy tech stack and build a new store concept using our Panagora starter-theme based on Online store 2.0 and Shopify markets and deliver a unique and highly performing retail experience. Our idea was to design a new solution aligned with Sjöstrands elegant visual identity. We used our agnostic and optimized Panagora starter-theme for a superior fluid responsive solution, navigation, speed, and effortless shopping experience as the foundation. The starter-theme boosts sales, site performance, SEO, accessibility, and best practice but allows unique client specific solutions and brand expressions. We also enabled our strategic partners such as Recharge and Klaviyo to build a strong tech stack deeply integrated with Shopify.    




Using our starter-theme based on Online store 2.0 and Shopify markets with multi language means that the client can plan, expand, launch, and scale up their global business as a leading coffee brand within their niche. Sjöstrand can easily publish rich shopping and branded content on every page, onboard new staff members and enable sales, influencer, localization, and marketing activities. Moreover, they can easily showcase rich video content sitewide without any fear of site speed or bounce rate issues. Finally, switching to Recharge means that they can scale up their subscription loyalty program.

"We worked with Panagora for a new design and re-platform to Shopify. Right from the first design workshop until final delivery we experienced Panagora as a very professional partner. We are really happy with the final result, they managed to create exactly the feeling we were looking for both for design but also for the services we required. It’s a complete new e-commerce experience we now can offer our customers and we have Panagora to thank for that. We can not recommend Panagora enough."

Rasmus Zepernick, Creative Director, Sjöstrand Coffee

Client benefits

Average page load time

From 4 to 1,8 sec

Conversion rate

+ 102%

Bounce rate

- 16%

Panagora starter-theme

Optimizations sitewide

Online store 2.0

Sections on every page

Sjostrand - benefits image