Rehaboteket
Re-platforming and re-designing a one-stop shop for rehabilitation and training products on Shopify Plus.
- Shopify Plus
- Shopify Bundles
- Klaviyo CRM
- Stamped Reviews
- Gorgias Ai Chat
- Qliro Checkout
Rehaboteket is a trusted Swedish retailer within rehabilitation and training, offering carefully selected products for both professionals and end consumers. Operating in a category where clarity, safety, and guidance are essential, the brand has built a strong reputation around expertise, quality, and care. Panagora was engaged to lead the migration to Shopify Plus and develop a fully custom theme. The goal was to create a modern, conversion-driven storefront built on a robust technical foundation - one that reflects the logic and calmness of healthcare environments such as pharmacies or public care services, while delivering a best-practice ecommerce experience.
Insight
Rehaboteket operates in a category where trust, clarity, and credibility are critical. In a market crowded with generic and transactional ecommerce experiences, the brand needed to clearly communicate its expertise and legitimacy, while maintaining a calm, professional tone associated with care and guidance.
At the same time, the team required a setup that would support efficient daily operations and enable them to move quickly with campaigns and content. The solution needed to reduce complexity while ensuring consistency across a growing storefront - without compromising the brand’s authority or quality.
Panagora has been a professional and reliable partner throughout our Shopify project. Their deep expertise in Shopify has made them a truly valuable and trustworthy partner for us as a smaller e-commerce company with limited internal resources.
Idea
We designed and built a custom Shopify Plus theme centered around clarity, structure, and confidence. Inspired by healthcare-oriented experiences, the interface emphasizes calmness and accessibility - making it easy for customers to find the right product based on injury, sport, or use case.
A modular design system built on Rehaboteket’s visual identity enables the team to efficiently create high-impact pages and campaigns using Shopify’s native theme architecture. Key brand USPs - such as the presence of licensed physiotherapists - are integrated throughout the experience to reinforce authenticity and credibility at every touchpoint.
The solution leverages Shopify’s core capabilities alongside a robust tech stack, including Klaviyo and Gorgias. Metaobjects, Menus and smart section logic provide flexible content management, while a custom navigation structure supports intuitive discovery across a complex product catalog.
Impact
Rehaboteket now operates on a modern, scalable platform designed for long-term growth. The new architecture makes it significantly easier to manage content, adapt the storefront, and expand into new markets without heavy development dependency.
The team benefits from faster workflows, clearer structure, and greater flexibility across navigation and pages. Customers, in turn, are met with a calm, trustworthy experience that mirrors the guidance of professional care - strengthening both conversion and long-term brand loyalty.
The result is a future-ready ecommerce platform that balances commercial performance with credibility, positioning Rehaboteket as a category leader in a trust-sensitive market.
