Voo Store
Voo Store made the strategic move from Shopware to Shopify Plus, unlocking a more scalable, efficient, and seamless shopping experience. With Panagora’s expertise, the transition set the stage for a future-proof e-commerce presence that meets the demands of modern retail.
- Shopify Plus
- Xentral ERP
- Klaviyo
Voo Store, a well-established fashion retailer with a strong online presence, sought to maintain its competitive edge by modernizing its digital storefront and transitioning to Shopify Plus. The previous e-commerce platform faced significant challenges, including performance and scalability limitations, restricted customization options, and missing essential e-commerce features. Frequent stock management issues and overselling further hampered growth and impacted the user experience. With increasing customer demand for personalized shopping experiences and seamless mobile interactions, Voo Store made the strategic decision to fully redesign its storefront while migrating to a more robust and scalable platform with Shopify Plus. The project was guided by clear quantitative goals to ensure measurable success across key business areas, including sales, user experience, operational efficiency, and marketing performance.
Insights
Voo Store's existing platform on Shopware 6 struggled to support its growing traffic and evolving business needs. Performance bottlenecks, inefficient stock management, and a lack of flexibility limited the retailer’s ability to scale. Additionally, slow product upload workflows and frequent backend issues created operational inefficiencies for store admins.
At the same time Voo had decided to do a complete overhaul of the branding and the on site experience.
Panagora’s dedication has definitely played a crucial role in our success and I cannot imagine a better collaboration. I am truly happy with the successful completion of the project. We still have many areas to address in both short and long term, but I am confident that our strong partnership will continue to drive us towards even greater success.
Idea
Voo Store partnered with Panagora to execute a full-scale migration to Shopify Plus, aiming to create a high-performance, visually immersive shopping experience. The project involved:
- A complete UX/UI redesign, focusing on personalization, mobile optimization, and immersive content, including videos and dynamic editorial storytelling.
- Custom Shopify Plus implementations, including multilingual and multi-market capabilities for future scalability.
- Improved stock and order management, ensuring better synchronization and reducing cases of overselling.
- Enhanced admin workflows, optimizing product uploads, backend efficiency, and reducing manual work for store managers.
By leveraging Shopify Plus, Voo Store was able to build a scalable and adaptable foundation that would support future growth while maintaining high performance and stability.
Impact
The collaboration between Voo Store and Panagora resulted in a significant transformation of the online store, delivering tangible improvements across multiple business areas, from a modernized storefront to optimized backend operations, better scalability and overall performance.
By setting clear goals and executing a structured migration strategy, Voo Store successfully transitioned to Shopify Plus, laying the foundation for sustained growth and improved customer experiences. The partnership between Voo Store and Panagora showcases the power of combining strategic insights with cutting-edge technology to drive meaningful business transformation.
