OMR Beauty

OMR Beauty’s legacy Askås platform resulted in operational inefficiencies, elevated costs, and an eCommerce team burdened by a system that hindered day-to-day management and growth. The platform’s limitations also restricted the creation of a dynamic, on-brand shopping experience - an essential component for standing out in a competitive beauty market. The objective was clear: transition from a maintenance-heavy, bug-prone infrastructure to a modern platform capable of supporting scalable business development and high-impact marketing on a global scale.

To address these challenges, OMR Beauty partnered with Panagora to develop a tailored Shopify Plus solution. This collaboration aimed to streamline digital operations, elevate the brand experience, and establish a scalable foundation for international expansion.

OMR Beauty faced several critical issues with their legacy tech stack:

• Brand Misalignment: The legacy platform was unable to reflect the brand’s premium positioning or showcase its innovative product offering.
• High Integration Costs: Locked into platform and agency Askås, resulted in significant expenses for even minor updates or new initiatives.
• Lack of Flexibility: Rigid design and content constraints hindered OMR Beauty’s ability to create dynamic, engaging brand experiences.
• Scalability Limitations: The platform’s outdated architecture was not built for international growth, making expansion into new markets slow and operationally complex.

Panagora’s mission was to redesign OMR Beauty's digital presence, rebuild its product data models, and implement a new tech stack. We proposed a new flagship store concept based on Shopify Plus’s Online Store 2.0 and Shopify Markets, with a focus on:

• Custom Theme Design: A distinctive, high-performance theme that embodies OMR Beauty’s visual identity while delivering a seamless and optimized customer experience.
• Rich Design System: We developed a modern, flexible design system and an extensive section library, enabling OMR Beauty to efficiently publish on-brand content at scale.
• Performance Optimization: By leveraging Panagora’s proprietary boilerplate, we optimized site performance, SEO, accessibility, and overall user experience.
• Scalability with Shopify Plus: A platform engineered for global expansion, featuring robust localization capabilities and streamlined processes for entering new markets.

Through a fluid, responsive design and optimized navigation, OMR Beauty’s new flagship store delivers a seamless shopping experience and highly efficient e-commerce funnels, overcoming the performance limitations and design constraints of the previous platform.

The new Shopify Plus store, built on Online Store 2.0 and Shopify Markets, delivered substantial business impact. Key outcomes include:

• Modern Design System: A visually compelling, contemporary design that reinforces OMR Beauty’s premium brand positioning.
• Optimized Performance: Leveraging Panagora’s proprietary boilerplate, the store achieved faster load times, improved SEO, and enhanced accessibility.
• Flexible Content Management: An intuitive CMS and comprehensive section library empower the OMR Beauty's ecommerce team to efficiently create and manage dynamic, on-brand content.
• Enhanced Customer Experience: A fluid, responsive design with streamlined navigation optimizes the shopping journey and drives conversion.

OMR Beauty’s new platform enables them to showcase products, bundles, and brand stories effectively while overcoming the constraints of their legacy system. The custom theme not only addresses current operational and marketing needs but also provides a scalable foundation for international growth, positioning OMR Beauty as a leader in their market.