Redhead
Evolving a playful influencer-driven chip brand from a “homegrown” site to a streamlined Shopify store.
- Shopify Basic
- E-Commerce
Redhead, fronted by influencer Mauri, sought to expand its online presence beyond a simple, homegrown website. Key objectives included showcasing Mauri’s popular chip brand, introducing merchandise sales, and ensuring the scalability needed for future growth. Panagora’s role was to create a seamless Shopify experience that captured Redhead’s mischievous personality while operating within a tight budget and timeline. To help keep costs down, Redhead granted Panagora full creative freedom.
Insights
Redhead’s existing setup was limited in both functionality and brand expression, lacking the scalability to support a growing audience. As a youthful, influencer-led concept, the brand required an engaging user experience that would transition smoothly from influencer content to e-commerce. Additionally, the tight budget and schedule demanded a focused approach without compromising the brand’s playful essence.
Idea
Panagora proposed a streamlined Shopify solution with a playful yet minimalistic design tailored to Redhead’s style guidelines. By prioritizing essential features and leveraging Panagora’s creative freedom, the project remained financially feasible and delivered a unique brand experience. Key deliverables included a scalable theme emphasizing a clean shopping journey, straightforward and content management.
Panagora was incredibly quick and supportive throughout our project, delivering a design that perfectly captured our playful spirit while remaining professional. We’re thrilled with the results and how smoothly everything came together.
Impact
The new e-commerce platform successfully transitioned Redhead from a homegrown site to a polished online storefront that resonates with its young, social media-savvy audience. A clear user experience allows the Redhead team to efficiently manage merchandise sales and plan future product expansions. By focusing on core features and leveraging a robust yet visually cohesive design, Panagora delivered a solution primed for continued growth and creative brand storytelling.
