Mikuta
Mikuta, a contemporary fashion and lifestyle brand, needed a custom-built Shopify theme to replace their ready-made theme Impulse. With a focus on reflecting their unique brand identity and minimizing third-party dependencies, Panagora collaborated with Mikuta to craft a streamlined, high-performing e-commerce experience.
- Shopify Plus
- Klaviyo
- Gorgias
This case study explores how Panagora partnered with Mikuta, a contemporary fashion and lifestyle brand, to replace their existing Shopify theme with a custom-built solution. By prioritizing Mikuta’s brand identity and streamlining functionality, this project highlights the creation of a high-performing e-commerce platform designed to drive long-term growth.
Insights
Mikuta’s existing Shopify setup, reliant on the Impulse theme and multiple third-party apps, created challenges in site performance, design consistency, and administrative overhead. Their goal was to transition to a custom theme that not only enhanced the brand experience but also improved conversion rates by 30-40% through superior functionality and cohesive design.
Idea
Panagora designed and developed a bespoke Shopify theme, emphasizing native functionality and robust custom-built features. This approach streamlined operations, reduced reliance on third-party apps, and ensured a cohesive design language across the storefront. The project progressed in phases: design, development, and feature implementation, with continuous realignment to meet Mikuta’s evolving feedback
A huge thanks to the entire Panagora team for the fantastic work and support throughout the project. We’re really pleased with the new website and appreciate all the effort and attention to detail that went into it.
Impact
The new custom theme launched successfully, delivering a seamless and high-performing e-commerce platform. Mikuta’s team gained greater control over their site with a user-friendly setup, reducing dependency on external tools and support. Key features like a size guide, restock notifier, and enhanced navigation were implemented, providing a superior user experience. As stated by Mikuta, “A huge thanks to the entire Panagora team for the fantastic work and support throughout the project. We’re really pleased with the new website and appreciate all the effort and attention to detail that went into it.”
