Robert Talbott

Robert Talbott, an iconic American menswear brand rooted in California, is celebrated for its timeless designs and exceptional craftsmanship. As the brand embarked on a comprehensive rebranding initiative—including updated designs, fits, and visual direction—it became clear that their existing Shopify theme, purchased from the theme store, no longer aligned with their elevated vision.

The old theme, similar to many other start-up templates like Motion, Impulse, and Prestige, failed to capture the unique essence of Robert Talbott’s brand. It lacked differentiation, modern performance standards, and the flexibility to showcase their premium products effectively.

To scale their global e-commerce operations, enhance their brand positioning, and drive performance improvements, Robert Talbott partnered with Panagora to create a bespoke Shopify Plus solution tailored to their needs.

Robert Talbott faced several key obstacles with their legacy theme:

• Brand Alignment: The template lacked the premium, bespoke feel necessary to reflect the brand's heritage and craftsmanship.
• Performance Issues: Slow site speed and a lack of optimization hindered the user experience.
• Flexibility: Limited design capabilities constrained the brand’s ability to create dynamic, branded content.
• Scalability: The theme’s structure was ill-suited for global expansion and new market entry.

Panagoras mission was to redesign the site, change to new product data models, and revamp their tech stack and build a complete new store concept based on Online store 2.0 and Shopify markets. Panagoras idea was to deliver a distinct and highly performing retail and customer experience in a custom theme based on the new rebranding. Robert Talbott suffered from a poor site speed, lack of expressions, lack of best practise in their purchased theme. They desperately needed a new rich design system and a flexible section library reflecting their reposition on the market. We used our optimized Panagora boilerplate with Robert Talbott's new visual identity for a superior fluid responsive solution, navigation, speed, and effortless shopping experience as the foundation. Our boilerplate boosts site performance, SEO, accessibility, and best practice and conversion but also expands into unique client specific solutions and brand expressions.

Panagora’s mission was to redefine Robert Talbott’s digital presence with a custom Shopify Plus theme built on Online Store 2.0 and Shopify Markets. The project focused on:

• Rich Design System: Creating a modern, visually impactful design that reflects Robert Talbott’s premium identity.
• Optimized Performance: Using Panagora’s proprietary boilerplate to deliver superior site speed, SEO, and accessibility.
• Flexible Content Management: Introducing a comprehensive section library and intuitive CMS tools, enabling the client to publish rich, branded content across the site.
• Enhanced Customer Experience: Designing a fluid, responsive shopping experience with seamless navigation and optimized e-commerce funnels.

This bespoke solution empowered Robert Talbott to showcase its new visual identity while addressing legacy technical limitations.

Redesigning their new digital flagship store to a custom theme means that the client can now plan, expand, launch, and scale up their global business as a leading brand within their niche and they are now targeted by multiple high-end retailers that can also reflect their new premium position on the market. Robert Talbott business users can easily publish rich shopping and branded content on every page, onboard new staff members and enable sales, ambassadors, retailers, localization, and marketing activities with ease. Moreover, the client can easily showcase rich campaigns and video content sitewide without any fear of site speed or bounce rate challenges with our optimized tech.

Client benefits

The redesigned digital flagship store has positioned Robert Talbott as a premium global brand and laid the foundation for significant business growth. Key outcomes include:

• Improved Business Operations: Enhanced tools for publishing content, managing campaigns, and enabling global expansion with ease.
• Scalable Infrastructure: A robust platform for onboarding new staff, supporting localization, and engaging with ambassadors, retailers, and customers.
• Outstanding Results:
  • E-commerce Revenue: +345%
  • Conversion Rate: +173%
  • Average Order Value: +8%

Performance Comparison:Data from Shopify Analytics (2024-11-18 to 2024-12-17) compared to the same period in the previous year.