Tanrevel

Tanrevel's outdated tech stack, which spanned across multiple stores and integrations, led to inefficient operations and excessive costs. Their eCommerce team struggled to manage the platform, hindering their ability to scale. In addition, the limitations of the legacy system prevented the creation of a dynamic, branded experience, essential for market differentiation. Tanrevel’s goal was clear: to shift from a maintenance-heavy, bug-ridden infrastructure to a platform that could support scalable business development and effective marketing at a global level.

Recognizing these pain points, Tanrevel partnered with Panagora to create a tailored, custom Shopify Plus solution. The goal was to empower Tanrevel’s digital operations, enhance their brand presence, and create a scalable platform for international growth.

Tanrevel faced several critical issues with their legacy tech stack:

• Brand Alignment: The old stores failed to convey the premium, innovative nature of the Tanrevel brand and its product offerings.
• High Integration Costs: Locked into long-term agency relationships, Tanrevel faced prohibitive costs for new projects or updates.
• Lack of Flexibility: Design constraints prevented Tanrevel from creating dynamic, branded content that could engage customers.
• Scalability Limitations: The headless structure was not suited for global expansion, making entry into new markets cumbersome.

Panagora’s mission was to redesign Tanrevel’s digital presence, rebuild its product data models, and implement a new tech stack. We proposed a new flagship store concept based on Shopify Plus’s Online Store 2.0 and Shopify Markets, with a focus on:

• Custom Theme Design: A distinct, high-performance theme that encapsulates Tanrevel’s visual identity and supports an optimized customer experience.
• Rich Design System: We implemented a modern, flexible design system and comprehensive section library that empowers Tanrevel to publish branded content with ease.
• Performance Optimization: Leveraging Panagora’s proprietary boilerplate, we ensured superior site speed, SEO, accessibility, and user experience.
• Scalability: A platform designed to support global expansion, with localization features and streamlined processes for launching new markets.

By creating a fluid, responsive design with optimized navigation, Tanrevel’s new flagship store allowed for effortless shopping experiences and optimized e-commerce funnels, without the previous challenges of poor performance or limited design capabilities.

The new Shopify Plus store, built on Online Store 2.0 and Shopify Markets, achieved significant business improvements. Key outcomes include:

• Rich Design System: A modern, visually impactful design that strengthens Tanrevel's premium brand positioning.
• Optimized Performance: The implementation of Panagora’s optimized boilerplate resulted in faster load times, improved SEO, and better accessibility.
• Flexible Content Management: The introduction of an intuitive CMS and section library enabled the Tanrevel team to easily create and manage dynamic content.
• Enhanced Customer Experience: A fluid, responsive shopping experience, optimized for seamless navigation and conversion, enhanced the overall customer journey.

Tanrevel’s new platform allowed them to better showcase their products, bundles, and brand stories while overcoming the limitations of their previous system. The custom theme not only supported their current needs but also laid the groundwork for future global expansion, enabling them to scale globally and position themselves as a leader in their niche market.