Design House Stockholm
Re-platforming Scandinavian design heritage from Magento to Shopify Plus.
Design House Stockholm, a renowned Scandinavian design brand, sought to modernize their e-commerce operations by moving to Shopify Plus. Their goals included implementing in-house designs, improving the customer journey, and achieving significant commercial optimization. Panagora’s role was to ensure a seamless migration while introducing innovative features such as dynamic shipping cost calculations and flexible content management tools.
Insights
DHS’s existing online shop on Magento presented challenges in scalability, administrative complexity, and user experience. Their reliance on discount-driven strategies highlighted the need for a commercially optimized platform that could drive organic sales and elevate their brand’s story. Additionally, the need to cater to both B2C and B2B audiences on a single platform demanded a flexible and robust solution.
Panagora’s expertise and collaborative approach have been instrumental in bringing our vision to life. The transition to Shopify Plus not only modernizes our operations but also positions us to engage more meaningfully with our customers and grow our business sustainably.”
Idea
Panagora proposed a custom Shopify Plus theme tailored to DHS’s specifications. The new platform would incorporate DHS’s in-house designs, focusing on enhancing the consumer journey and promoting organic sales growth. By utilizing native Shopify features, we aimed to simplify site administration and streamline operations. Key deliverables included an intuitive content management system, a dynamic shipping calculator for bulky items, and features supporting both B2C and B2B functionality.
Impact
The new e-commerce setup has positioned Design House Stockholm for significant commercial growth. Improved site scalability and user-friendly administrative tools empower DHS to manage content effortlessly and showcase its designers’ stories more effectively.
The redesigned site is optimized for performance and user experience, resulting in a smoother, higher-converting shopping journey. Additionally, offering a separate B2B storefront allowed us to refine the purchasing experience for both B2B and B2C customers, maximizing usability and sales potential across both channels.
