Panagora

Swedish Red Cross E-commerce, Platform Episerver

Making donations easier by creating a responsive online store where you can "buy" different types of donations.

Insight

Having noticed the shift in behavior towards online donation, the Swedish Red Cross approached us with a challenge to develop a strategy and execution plan to simplify the donation process for their donors.

"It is important for us to meet our donors in the best way possible."

Swedish Red Cross - Insight image
Swedish Red Cross - Image 1
Swedish Red Cross - Image 2
Swedish Red Cross - Idea image
Idea

Accessibility and ease of use were crucial — we knew our solution needed to match our target group's online behavior, and provide them with the simplest possible way to donate. Hence, we developed a new concept and design to build a responsive online store. The store was built by Ciber, and implemented on EPiServer Commerce.

Impact

In time for the holiday season in 2013, Swedish Red Cross launched a new responsive online store. The store offers the donors to "buy" into different types of donations: mosquito nets, ambulances and health clinics, ranging from just 50 SEK up to a 250,000 SEK.

  • Astonishing conversion rate at 22%.

  • We created an entirely new revenue stream for the Swedish Red Cross.

  • Awarded Silver in the Swedish Design Award, in the category of Digital Advertising.

Swedish Red Cross - Impact image