![Swedish Red Cross - Hero](https://images.ctfassets.net/fqa5nayer5tz/62ULJ9SyLe0IXuFf8A37DV/de90ec33a1266ce508df183fb3a7201d/Red_Cross_hero.jpg?q=75&fm=webp&w=3840)
Creating a new revenue stream
Swedish Red Cross E-commerce, Platform Episerver
Making donations easier by creating a responsive online store where you can "buy" different types of donations.
Insight
Having noticed the shift in behavior towards online donation, the Swedish Red Cross approached us with a challenge to develop a strategy and execution plan to simplify the donation process for their donors.
"It is important for us to meet our donors in the best way possible."
![Swedish Red Cross - Insight image](https://images.ctfassets.net/fqa5nayer5tz/74Iy5VOve0T4FcplitVYnS/3837507888f6d1ffd29885aadf615457/primary.jpg?q=75&fm=webp&w=3840)
![Swedish Red Cross - Image 1](https://images.ctfassets.net/fqa5nayer5tz/12jH6KNMIH08TE6bRGScEd/b07f490c954e9351e169842c2d9b0b11/panagora-swedish-red-cross-giftshop-9.jpg?q=75&fm=webp&w=3840)
![Swedish Red Cross - Image 2](https://images.ctfassets.net/fqa5nayer5tz/uQ7aQGQd9BcuHRXL4sYCv/3f67ca058b88275f4a36f93e9a80045b/panagora-swedish-red-cross-giftshop-3.jpg?q=75&fm=webp&w=3840)
![Swedish Red Cross - Idea image](https://images.ctfassets.net/fqa5nayer5tz/2vNZPG5VkiPIiMuxXjxktB/be45adefb84ceed39efff87ab468f6f8/panagora-swedish-red-cross-giftshop-6.jpg?q=75&fm=webp&w=3840)
Idea
Accessibility and ease of use were crucial — we knew our solution needed to match our target group's online behavior, and provide them with the simplest possible way to donate. Hence, we developed a new concept and design to build a responsive online store. The store was built by Ciber, and implemented on EPiServer Commerce.
Impact
In time for the holiday season in 2013, Swedish Red Cross launched a new responsive online store. The store offers the donors to "buy" into different types of donations: mosquito nets, ambulances and health clinics, ranging from just 50 SEK up to a 250,000 SEK.
Astonishing conversion rate at 22%.
We created an entirely new revenue stream for the Swedish Red Cross.
Awarded Silver in the Swedish Design Award, in the category of Digital Advertising.
![Swedish Red Cross - Impact image](https://images.ctfassets.net/fqa5nayer5tz/vmjSIz9CGUq1VeEDBUQ8x/0c48c283e474eb4dd17adb6df61ddf9f/panagora-swedish-red-cross-giftshop-5.jpg?q=75&fm=webp&w=3840)