Hero desktop

Redesign of a community driven multi-brand store building the sneaker and street culture


Oqium E-commerce, Platform Shopify Plus

How we redesigned a multipurpose lifestyle and sneaker store with Panagora starter-theme on Shopify Plus based on Online store 2.0 and Shopify markets


Oqium is a multipurpose lifestyle and sneaker multi-brand store with its roots in the sneaker, fashion, basketball and hip-hop culture based in Rotterdam and Amsterdam. Oqium is more than a multi-brand store engaging and educating a whole subculture. It is a place where creativity can flow, a hub for the community, and a place where the Oqium community comes to life. Oqium needed a complete revamp of their old Shopify theme due to web design, performance, and maintenance issues and limitations to express themselves, merchandise their wide assortment and highlight their product releases. Their old site did not simply reflect their true brand potential. Oqium were ready to take their next step in scaling up their global ecommerce business and expand the Oqium brand universe.


Our mission was to redesign the site and revamp their tech stack and build a new store concept using our Panagora starter-theme as foundation based on Online store 2.0 and Shopify markets and deliver a distinct and highly performing retail experience. Our idea was to redesign the whole site with new ecommerce solutions and a new tech stack. Oqium had several brand requirements on content and product releases that required client specific solutions. We used our optimized Panagora starter-theme for a superior fluid responsive solution, navigation, speed, and effortless shopping experience as the foundation. Our R&D project starter-theme boosts sales, site performance, SEO, accessibility, and best practice but allows unique client specific solutions, customizations and brand expressions. We also enabled our strategic partners to build a strong tech stack deeply integrated. On top of that we added the distinguished Oqium branding and content layer with several details and client specific solutions.


Redesigning and launching their new flagship store means that the client can plan, expand, launch, and scale up their global business as a leading multi-brand store within their niche. They can easily publish rich shopping and branded content on every page, onboard new staff members and enable product releases, community content, drive SEO, market specific solutions, and marketing activities. Moreover, they can easily showcase rich video content sitewide without any fear of site speed or bounce rate issues.

I am thrilled to express my utmost satisfaction with Panagora's outstanding work on Oqium's new website. Their expertise in web development is truly remarkable. The new site perfectly blends captivating visual design with seamless functionality, offering an intuitive user experience. Panagora's attention to detail is evident throughout, from the stunning graphics to the responsive animations. What truly sets Panagora apart is their ability to understand the essence of our brand and translate it into a digital experience that resonates with our audience. The website not only looks impressive but also effectively showcases our products and services. Panagora's professionalism and communication throughout the process were exceptional, keeping us engaged and informed at every stage.

Oliver Gossler, Managing Director, Oqium

Client benefits

Conversion rate

+ 145%

Panagora starter-theme

Optimizations sitewide

Online store 2.0

Sections on every page