Driving online expansion and elevating the NakedCPH brand experience
Naked Copenhagen E-commerce, Platform EDGE
How we helped create the number one go-to-place for female sneakerheads. This is how we built an e-commerce that can handle high peaks of traffic and enables curated editorial content on the site.
In becoming the prime destination for female sneakerheads, Danish multibrand store NakedCPH was facing a natural step in the sneaker evolution. Moving to focus on the challenge to sell limited hype sneakers and handling the extreme traffic peaks that comes with it. Our mission was to help NakedCPH's online expansion and growth by creating a new e-commerce solution that could handle the peaks and volatile traffic from releases, and at the same time elevate the Naked brand experience through curated editorial content.
Migrating the e-commerce solution to Panagora's platform EDGE means that NakedCPH is running on an elastic infrastructure on AWS that automatically grows and shrinks depending on the traffic demand. On top of the e-commerce platform, we built a template-based and adaptive design solution that enables NakedCPH to create inspiring content with ease and update their site more often – keeping an always up-to-date profile and a better overall user experience.
Equipped with a self-healing and elastic e-commerce solution, NakedCPH can now better handle the increased traffic when doing hype releases, as well as creating curated editorial content on site. They no longer have to fall back on communicating using an external blog. With the new interactive and living editorial archive, NakedCPH has taken another step to "The NakedCPH Universe" online.
After about 6 months since launching on Panagora EDGE we measured these improvements: