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New e-commerce platform in 12 days

AlexandAlexa E-commerce, Platform EDGE

The story of how we helped AlexandAlexa switch all their tech systems to a new e-commerce platform in only 12 days.

"Can you help us switch all of our tech systems? Ps. You have 12 days..."


AlexandAlexa is the Net-a-Porter for the under 14 year olds and your global style destination for kids, featuring over 200 international fashion, sportswear and toy brands and worldwide express delivery.

We were approached with the challenge of revamping a bad customer experience caused by a poorly managed Magento platform plagued by ever-increasing technical obstacles, from incorrect stock levels to slow site performance, and high operating costs.

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Facing immense time pressure from a 12-day deadline, our team scoped out the improvements we wanted to see as we set out to rebuild the site from scratch.

The effort was an extensive re-platforming of their e-commerce and backend system, moving the site to a completely new infrastructure and migration of customer and product data.

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  • 3x faster performance compared to previous Magento setup – decreasing load time from 7-10 seconds per page to 2-3 seconds per page.

  • Lowering the overall cost of operation.

  • Cutting content administration time, freeing up valuable time for content managers to focus on creating inspiring content.

  • Replacing hourly stock updates with realtime updates allowing for a better customer experience.

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