PGXPRO
Proteinbolaget
Proteinbolaget — a fast-growing multi-brand retailer of supplements, training gear, and energy drinks — had outgrown their legacy e-commerce platform on Askås. Too much time was going into maintenance, bug-fixing, and costly one-off integration projects, and not enough into new features, marketing, and expansion. Panagora partnered with Proteinbolaget to replatform their D2C business to Shopify Plus and enhance their visual identity — a foundation built for scalability, performance, conversion rate optimization, and expansion.
Site speed / Performance
One core project goal was to improve site speed across the e-commerce funnel, directly targeting bounce rate reduction and conversion rate improvement. We benchmarked Google Lighthouse performance scores (mobile) on the homepage, collection page, and product page before and after the replatform.
— Panagora has been a reliable and solution-oriented partner throughout the entire process, managing to make a complex project feel both structured and seamless. We are very happy with both the collaboration and the end result.
/Martin Jonsson, CEO, Proteinbolaget
Bundles with infinite product options
We built a scalable and custom bundle solution that exceeds Shopify's native variant model (3-option/100-variant limit) — letting customers assemble their own flavor combination across multiple slots in a single mixed-case product.
We partnered with Emfas, an AI-Native PIM, giving Proteinbolaget automated management of their rich product catalog.
Scalable campaign and promotion tooling
Proteinbolaget needed to run frequent offers and campaigns across a large, multi-brand catalog — without manually updating products for every promotion. Using Shopify Flow together with a structured metaobject-based data model, we built a system that automatically merchandises products during active campaigns, letting the team launch new promotions with ease.
We partnered with Ingrid for effortless delivery experiences in Cart and Checkout, increasing customer satisfaction and ROI.
We paid close attention to typography to create a simple but striking and on brand look.
Recycle and Pre-orders solutions
We built market-specific recycle (deposit/pant) handling and pre-order logic at the variant and bundle level — accounting for different regulations across markets for products like energy drinks.
