PGXPRO
Proteinbolaget
Proteinbolaget — a fast-growing multi-brand retailer of supplements, training gear, and energy drinks — had outgrown their legacy e-commerce platform on Askås. Too much time was going into maintenance, bug-fixing, and costly one-off integration projects, and not enough into new features, marketing, and expansion. Panagora partnered with Proteinbolaget to replatform their D2C business to Shopify Plus and enhance their visual identity — a foundation built for scalability, performance, conversion rate optimization, and expansion.
Bundles with infinite product options
We built a scalable and custom bundle solution that exceeds Shopify's native variant model (3-option/100-variant limit) — letting customers assemble their own flavor combination across multiple slots in a single mixed-case product.
Scalable campaign and promotion tooling
Proteinbolaget needed to run frequent offers and campaigns across a large, multi-brand catalog — without manually updating products for every promotion. Using Shopify Flow together with a structured metaobject-based data model, we built a system that automatically merchandises products during active campaigns, letting the team launch new promotions with ease.
We paid close attention to typography to create a simple but striking and on brand look.
Recycle and Pre-orders solutions
We built market-specific recycle (deposit/pant) handling and pre-order logic at the variant and bundle level — accounting for different regulations across markets for products like energy drinks.
