We are Panagora

We bet the company on Shopify. Since 2005 we've built commerce for the Nordics' most demanding fashion, beauty and lifestyle brands, and we've been first many times since: the original Klarna checkout, Sweden's first mobile stores, its first certified Shopify Plus agency to name a few. Today we're the Nordics' leading Shopify agency, and one of fewer than 80 Shopify Platinum Partners on earth.

Most agencies build on Shopify. We build with it. The storefront, the checkout, the apps and the integrations that make a brand's shopping experience work.

Here is how we deliver, in five parts.

The Build

We push Shopify as far as a brand needs, and never to the point where the store stops working. We start natively, with the platform's grain, then build up: Shopify Plus, B2B, Markets, deep customisation, without ever sacrificing how the store runs or how it feels. Discovery, pre-study, build and go live. Plug us into your in-house team, or hand over the keys and we'll deliver the whole thing end to end. Either way, we ship premium storefronts, engineered properly, built to last.

The Migration

A replatform is exactly where data disappears, rankings tank and revenue leaks, so we make sure none of it does. We've built a business on it: two decades of moves, from meticulous months-long project plans to a record 14-day switch. Few have done it more often, and fewer have done it to themselves. We retired Panagora EDGE, our own platform that powered premium brands for years, and went all in on Shopify. Walking away from a platform that works takes more conviction than escaping one that doesn't. Whatever you're moving off, we've handled worse.

The Checkout

We designed the checkout that changed how the Nordics buy: the original Klarna checkout, back in 2011. Payments have been home turf ever since, whether that's PSP integrations, BNPL, multi-currency or Managed Payment Methods. Shopify keeps the checkout deliberately locked down, which is exactly why knowing what to do inside those limits is worth so much. The place where most stores quietly leak revenue is the place we know best. Few agencies understand this layer like we do, and we have for over a decade.

The Ecosystem

Most agencies install apps. We build the ones they install. Public apps on the Shopify App Store, including the one Klarna trusted us to build, alongside custom apps, Shopify Functions, and the ERP, PSP, PIM and WMS integrations that tie a brand's entire stack together. Anyone can work inside Shopify's ecosystem. We're one of the few that expand it.

The Long Game

Launch day is where a lot of agencies quietly move on. It's where the real work starts for us. Dedicated teams, continuous optimisation, and a roadmap that compounds: we build your brand, then keep growing it. For years, not projects. Some of our brands have stayed with us for over a decade. Twenty years in, that is the only track record that counts.

Five capabilities, one stack, one focus: Nordic fashion, beauty and lifestyle commerce, done at the level the world's best brands expect.

The track record

We built Sweden's first mobile commerce store, designed the original Klarna checkout, and became the Nordics' first Shopify Platinum Partner. Anyone can be first once. We have been first for twenty years.

  • 2026

    Shopify Platinum Partner, one of fewer than 80 agencies worldwide at that level, and the leading Shopify agency in the Nordics.

  • 2025

    Twenty years in, and Sweden's first certified Shopify Premier Partner. We partner with Klarna on a new Shopify App Store venture, and begin a run of flagship builds, starting with Tanrevel.

  • 2024

    We retire Panagora EDGE and go all in on Shopify. We launch the ICONIC ecommerce event with DEMA, and bring Voo Store, Tres Bien, Sun Buddies and Mikuta onto the platform.

  • 2023

    Flagship stores for Adoore, Oqium, Elexir Pharma and Sjöstrand Coffee. Localisation work scales.

  • 2021-2022

    Sweden's first certified Shopify Plus agency. We expand into Korean and Japanese localisation with Voo Store, Stüssy and J.Lindeberg, and come through COVID stronger.

  • 2020

    We pass 50 people. Flagship stores for Karün, CDLP and Ninjas in Pyjamas.

  • 2018-2019

    We redesign flagship stores for Röhnisch, Axfood Snabbgross and Cederroth, and beta-test Cloudflare Bot Management, ahead of the security curve.

  • 2016-2017

    We move into the cloud partnering with Cloudflare and AWS, and start building on Shopify. Standout stores for ATP Atelier, Deitas and Naked CPH.

  • 2015

    Ten years in. We migrate our platform Panagora EDGE to the cloud on AWS to scale our infrastructure more seamlessly.

  • 2013-2014

    A record 14-day replatforming for Alex and Alexa. New tailored mobile solutions for Sneakersnstuff and Skincity are launched.

  • 2011-2012

    We design the Klarna checkout. We pioneer responsive ecommerce with Efva Attling, and Skincity is named Best Ecommerce of the Year by Kosmetik.

  • 2010

    One of Sweden's fastest-growing companies (Di Gasell). We co-found Skincity and throw the first Panagora PayPal Party.

  • 2009

    Sweden's first iPhone commerce store, and the country's first mobile B2C solution. Sneakersnstuff wins Best Ecommerce Store at the Habit Awards.

  • 2008

    We launch the next-generation Panagora EDGE platform, and flagship stores including Fifth Avenue Shoe Repair.

  • 2006-2007

    We set the foundation for premium fashion ecommerce, with flagship stores for Babyshop, Acne and Nudie Jeans.

  • 2005

    Panagora is born to build world-class ecommerce.