We are Panagora
We bet the company on Shopify. Since 2005 we've built commerce for the Nordics' most demanding fashion, beauty and lifestyle brands, and we've been first many times since: the original Klarna checkout, Sweden's first mobile stores, its first certified Shopify Plus agency to name a few. Today we're the Nordics' leading Shopify agency, and one of fewer than 80 Shopify Platinum Partners on earth.
Most agencies build on Shopify. We build with it. The storefront, the checkout, the apps and the integrations that make a brand's shopping experience work.
Here is how we deliver, in five parts.
The Build
We push Shopify as far as a brand needs, and never to the point where the store stops working. We start natively, with the platform's grain, then build up: Shopify Plus, B2B, Markets, deep customisation, without ever sacrificing how the store runs or how it feels. Discovery, pre-study, build and go live. Plug us into your in-house team, or hand over the keys and we'll deliver the whole thing end to end. Either way, we ship premium storefronts, engineered properly, built to last.
The Migration
A replatform is exactly where data disappears, rankings tank and revenue leaks, so we make sure none of it does. We've built a business on it: two decades of moves, from meticulous months-long project plans to a record 14-day switch. Few have done it more often, and fewer have done it to themselves. We retired Panagora EDGE, our own platform that powered premium brands for years, and went all in on Shopify. Walking away from a platform that works takes more conviction than escaping one that doesn't. Whatever you're moving off, we've handled worse.
The Checkout
We designed the checkout that changed how the Nordics buy: the original Klarna checkout, back in 2011. Payments have been home turf ever since, whether that's PSP integrations, BNPL, multi-currency or Managed Payment Methods. Shopify keeps the checkout deliberately locked down, which is exactly why knowing what to do inside those limits is worth so much. The place where most stores quietly leak revenue is the place we know best. Few agencies understand this layer like we do, and we have for over a decade.
The Ecosystem
Most agencies install apps. We build the ones they install. Public apps on the Shopify App Store, including the one Klarna trusted us to build, alongside custom apps, Shopify Functions, and the ERP, PSP, PIM and WMS integrations that tie a brand's entire stack together. Anyone can work inside Shopify's ecosystem. We're one of the few that expand it.
The Long Game
Launch day is where a lot of agencies quietly move on. It's where the real work starts for us. Dedicated teams, continuous optimisation, and a roadmap that compounds: we build your brand, then keep growing it. For years, not projects. Some of our brands have stayed with us for over a decade. Twenty years in, that is the only track record that counts.
Five capabilities, one stack, one focus: Nordic fashion, beauty and lifestyle commerce, done at the level the world's best brands expect.
The track record
We built Sweden's first mobile commerce store, designed the original Klarna checkout, and became the Nordics' first Shopify Platinum Partner. Anyone can be first once. We have been first for twenty years.














