PGXCAS

Casall

Services

Shopify Store BuildReplatform

Sector

SportsHealth & Wellness
Panagora replatformed Casall from Litium to Shopify Plus, delivering a custom theme aligned with its refreshed brand identity. The new platform combines a stronger digital brand experience with improved UX, flexible content management, global localization, and integrations supporting Casall’s D2C and B2B operations.
Collage of fitness apparel promotions: a hooded knit top, a black sports bra, a maroon leggings pose labelled Cherry Bloom, a rolled tan yoga mat, and a black jacket with sunglasses.

We built a flexible and scalable content management system that gives the team greater independence from agency support, while maintaining a consistent and cohesive design system throughout.

— Panagora has been a fantastic partner throughout the project – knowledgeable and impressively fast in implementation.

Carl-Fredrik Surtevall, CEO - Casall

Woman in a black high-support sports bra and black athletic shorts, standing against a plain beige background, with a Casall website screenshot header above.
Screenshot of a Swedish product page showing an add-to-cart button, a product description, and combine-with thumbnails of black shorts and a black cap.
Swedish product details panel for a sports bra: material 86% polyamide, 14% elastane; specifications list with size range XS-XL and cup sizes AB/CD.

One of the main challenges during the project was designing a minimal, easy-to-navigate product page while still incorporating a wealth of relevant information about garment innovation, product features, shipping information, and general policies.

Woman in a black sports bra and black shorts on a product page for the Iconic Sports Bra in black, with color swatches and size options.

Good design is not accidental.
Details make the design

Two fitness banners side by side: left, a woman in a black sports bra and leggings holding a ball overhead, labelled Gym Styles; right, a woman in blue tie-dye activewear and sunglasses lunging, labelled Running Styles.
Woman in a dark brown strappy sports bra and matching flared high-waist leggings, holding a grey yoga block against a light background.
Woman with braided hair viewed from behind wearing a black high-support sports bra with crossed straps, beside Swedish text about running and HIIT support.
Marketing banner for medium-support sports bras, with Swedish text and a close-up of a woman wearing a black crossover sports bra with a casall logo.